Medium format film photography was at another level for resolution and detail compared with the 35mm format. For magazine work, posters, and large format prints it was an understandable format……for film. Move forward to 2017, where even the resolution from an iPhone, let alone micro 4/3, apsc or full frame options, is more than most people will ever need. Online photo sharing and delivery is the #1 distribution channel for digital photos, even film photos that have been scanned. Other than extreme pixel peeping, billboards or large format art prints, where is the market for this? Or are we seeing the early stages of medium format sensors becoming much cheaper and better so that dslrs of the future will all be medium format allowing extreme cropping? I’m pondering this question as I’ve been watching several reviews and online videos from all sorts of people claiming this is the an absolute must have camera. Really? For what purpose? Who’s printing huge files for commercial work? I’d guess about a handful of people. Are the range of full frame and apsc cameras not coping? I’d like to hear your views on this, so please drop me a comment. Thanks.